Beauty Encounter was featured in today’s issue of USA Today! We are thrilled to be included in a story about small US firms going global, and would like to thank all of our International customers for their support! Check out the article, Small U.S. firms make big global sales, and let me know what you think!

~ Jacquelyn

Today is an exciting day and one to mark in the history books of our company. This morning we launched our new website, BeautyEncounter.com. The site has a brand new look and feel, is easier to navigate, and continues to offer shoppers thousands of beauty products at affordable prices.

I love the Beauty Encounter name for our new site, as it encompasses all things related to beauty. It reflects the message that we don’t just sell fragrances, we also provide an incredible selection of name brand cosmetics, skin care, hair care and beauty accessories. We continue to carry hard-to-find items, exclusive brands and international brands while providing exceptional customer service.

We plan on adding lots of great new features to the site in the coming months. BeautyEncounter.com will provide information on the hottest beauty trends and tips, expert advice, and a forum for shoppers to share their reviews and comments on particular beauty items. My goal is to continue to provide a straightforward, informative and secure online shopping experience.

I want to thank my team for all of their hard work and dedication to make this re-launch happen. We worked under many tight deadlines and I feel extremely proud of all that we have accomplished. Our company has come back bigger and better then before, and I look forward to talking about our new site, brand and future showroom.

I invite our loyal (and new) guests/shoppers to visit our re-branded site and let us know what you think. I look forward to reading your comments.

~ Jacquelyn Tran

Hello to all of my fellow beauty lovers. I have some exciting news I want to share with you about Perfume Bay. On March 1, 2008, Perfume Bay will evolve into Beauty Encounter and our web address will become www.BeautyEncounter.com. We will still provide a secure online shopping experience, stellar fragrance and beauty product selection, and attentive customer care- just with a new name and attitude.

For those of you who have been following my blog, you know why we are changing our name. EBay, better known as Goliath, has forced us into this situation. We fought a good fight, and I have no regrets for choosing to stand up to this bully. It has been a long ordeal for me and my family, not to mention my wonderful employees who have stood behind me during this difficult time. I am thankful for their continued support.

I have not been defeated. I am embracing this change and plan to make my business stronger.  I truly believe Beauty Encounter is the evolution of Perfume Bay and I am thrilled to be embarking on this new adventure. I hope you will visit www.BeautyEncounter.com on March 1, and experience beauty and fragrance shopping on a whole new level!

I can’t thank all of you enough for your support and encouragement, it means the world to me.

~ Jacquelyn Tran

It’s true. We’ve been thrown some sour lemons lately. Most recently, the Appellate Court did not rule in our favor. But, we are making some mighty tasty lemonade with these lemons. We are very excited for Perfume Bay to be featured in Entrepreneur Magazine’s regular “Almost Famous” column, which profiles successful businesses and entrepreneurs. To read “A Sweet Smell of Success,” pick up a copy of the December issue or visit Entrepreneur.com. We hope you will continue to check in and find out what’s new with Perfume Bay. Thanks again for all your support!

~ Jacquelyn

Today, I need all of your support more than ever. The U.S. Court of Appeals for the 9th Circuit has delivered a verdict, and unfortunately it’s not in our favor. We have fought long and hard for nearly four years to retain our company domain name, Perfumebay.com, and we anticipated being vindicated. Our next step is to go to the Supreme Court, as well as file an emergency stay of injunction to allow us to continue operation with this domain name.

This battle has been exhausting and expensive, but I refused to give up. Too often, Goliaths are victorious in these types of battles. I am fighting for small businesses everywhere, for our more than 300,000 customers (YOU!), and for my American Dream.

At this time my main concern is that we continue to provide you with quality service. I promise to provide regular updates on the lawsuit and potential domain name change. Thank you again for all of your uplifting comments and continued support, it means so much to me, especially at this moment.

~ Jacquelyn

Hi everyone! As we await the Appellate Court’s decision it’s business as usual at Perfume Bay. We are very busy planning and preparing for the upcoming holiday season, but I wanted to take a moment to share the latest news story about our legal battle. This month, we are featured in Inc. Magazine! Check out the story in the November issue or online at: http://www.inc.com/magazine/20071101/update.html. Thanks for your continued support!

~ Jacquelyn

Hello to all of my friends. Thank you for your continuing support and words of encouragement, it means so much to me! Recently, Forbes.com featured a story on litigation with large corporations and used our legal battle with eBay as a real-life example. In the article, Catherine England, an eBay spokeswoman, says, “We are making sure that Perfume Bay cannot be confused with eBay in any way and that customers are clear that if they purchase something off of Perfume Bay, they are not protected in any way by the consumer protection programs eBay has in place.” The truth is, when you make a purchase at Perfume Bay, you are guaranteed 100% satisfaction. We stand behind our products and have real-life customer service representatives available 24/7 to assist our customers. I feel confident that no one will confuse our companies, especially when it comes to customer service polices.

~ Jacquelyn

Hi there, it’s Jacquelyn. Sorry it’s been so long since my last post, I have been working hard preparing for the upcoming holiday season. I am so thrilled to see the continued outpouring of support from all of our friends and customers. Our story is continuing to make news! Today, we are featured on WomenEntreprenuer.com’s Making It Legal blog. Check out the post at Making It Legal. Please take a moment to read it and let me know what you think. Thanks so much!

- Jacquelyn

I read another interesting case which I wanted to share with you. Check out the link www.suedbyscotts.com about the lawsuit TerraCylcle, Inc. is battling against Scotts. Wish Tom and his team good luck.

It’s been an amazing two weeks for me as I’ve received comments from so many well-wishers in my battle with eBay. This is apparently an issue that so many of us can relate to! Your messages of support are very much appreciated. I wanted to share with you an article that was posted today on my local newspaper, the Orange County Register’s web site. Check it out at: OC Register

Thanks again for all of the support  ~ Jacquelyn